Rita Clifton

Branding Speaker & Expert

Rita Clifton CBE is a former Vice Chairman of Saatchi & Saatchi and former CEO and Chairman of Interbrand for over 15 years and is a leading speaker on branding.

She has been called the “Brand Guru” and ‘The doyenne of branding’ by Campaign magazine.

In 2013, she co-founded BrandCap, which has performed amongst the 1% most successful business start-ups in the UK.

Rita has been an author of best-selling books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding”.

She is also a non-executive director on the board of businesses including ASOS, Nationwide Building Society and Ascential plc, and her non-profit boards have included WWF, The Conservation Volunteers (TCV), and the Government’s Sustainable Development Commission. Rita is a regular columnist and media commentator. Rita received a CBE for services to the creative industries in 2014.

SPEAKING TOPICS

Rita Clifton is an expert in branding and as such speaks on numerous branding subjects including –

• Branding in the digital age
• How to build a world-class brand
• The business value of branding
• Branding for the boardroom
She also speaks on related topics such as –
• Disruption and innovation
• Business, leadership, and inclusion
• Women and leadership

Her most recent talk is Branding for survival, branding for growth

In these uncertain times, any business needs to look at every means, every element to retain its position and survive – and, of course, ideally to thrive. This means examining every aspect of both customer and employee experiences, every innovation initiative and every opportunity for efficiency. The brand lens is quite simply the most efficient and effective way to organise any business, of any size and stage, and whether nationally or globally ambitious. This new speech by Rita Clifton looks at those companies which have used brand thinking to make businesses work better all round, as we well as those who have failed because they have paid too little attention to brand issues. She uses cases and examples of smaller growth stage businesses as well as some of the world’s leading brands, from consumer to B2B, from established sectors to digital ninjas.