Jon Burkhart
Content Strategist & Creativity Speaker
Jon Burkhart is best known for being an award-winning international keynote speaker, strategist and author of Newsjacking. Through his consultancy TBC Global, he helps brands rethink the way they do business, so they stand out with a more impactful story.
In his consulting, he’s helped thousands of leaders at all levels solve problems in surprising ways that lead to growth. In his workshops, he uses his Constant Curiosity framework to solve marketing, company culture and customer experience problems.
Over the last decade, Jon’s travelled to 26 countries, inspiring clients like Microsoft, BMW, Deloitte, Havanans and Salesforce to be more audacious. Also, he’s one of very few to speak at SXSW 10 times, and now he serves on their advisory board.
You can find his work in places like Rolling Stone, Fast Company, and The Guardian.
SPEAKING
How often do brands truly spark your curiosity or fill you with wonder? Award-winning keynote speaker & marketing consultant Jon Burkhart thinks his Dynamic Difference framework can help you uncover what stories spark the curiosity of your brand’s ideal customer. He’ll explore some dangerous ideas, smash some status quos & make some real-time discoveries all in the name of proving that brands that ENERGISE are the ones that survive and thrive.
Jon Burkhart will come armed with stand-out examples from the 26 countries he’s worked in and you’ll decide which brand stood out & won more customers. Together, you’ll embrace the brands that value for their customers in a unique way. These are the ones that win bigger and grow faster.
Jon Burkhart will answer –
- What unique value does your company offer your customer and how do you find or create this?
- What’s at the very core of why your company exists? Are you telling stories in ways that energise customers and make them feel compelled to share this excitement with others?
- What does your company do to solve customers’ problems in a unique way? Are they acting like a dynamically different challenger brand? Is the competition scared of them in any way?
TOPICS
CONSTANT CURIOSITY: TURN QUESTIONS INTO INSIGHTS – Where will you look to find crackin’ stories?
Why do your customers need or want what you offer? What’s unique, unusual or useful about them? Brainstorm some firecracker questions to alight upon way more “aha moments” that lead to better stories.
MAGNETIC MEMORABILITY: KEEP YOUR KEEN FANS HOOKED –How can you build stickiness into stories?
How will you make your story stick in the minds of your ideal fans? Will you promise a secret then reveal it? To empower them, Jon will help you solve their problems in wild, unforgettable ways.
DYNAMIC DIFFERENCE: LEAD WITH EMOTION TO MAKE STORIES MATTER – Can emotions help you nail your purpose and content strategy?
What will help you tell stories that stand out from the sea of vanilla?How can a contrarian mindset help you structure stories to disrupt and delight? Once you’ve nailed how you’re different, let’s explore how your brand can use Jon’s Firecracker framework to make a difference.
REAL-TIME RELEVANCE: OWN MOMENTS OF PURE MAGIC – How will your stories shape-shift with culture?
Jon wrote the 1st ever book on this topic. How do brands engage with fans on social channels in a way that makes them feel indispensable? Can spur-of-the-moment stories be the heartbeat of your brand?
KINETIC COMMUNITY: ENERGISE YOUR LOYAL TRIBE – Can your stories unite your tattooed army?
How can you build a community willing to emblazon your logo on their bodies? Jon will help you find ways to turn fans into super-fans who are ready to defend you and your mission at all costs?
SPECIAL CLOSING KEYNOTE TOPIC
Jon also offers clients their own BEERNOTE! – an entertaining yet thought provoking end of conference speech that helps sums up everything that has gone on during the day. Jon will join you for the day and sum up the content from all the speakers during the day in one final speech – leaving delegates departing on a high.
