James Poulter
JAMES POULTER -Head of AI & Innovation at House 337- Thought-Leader and Speaker on Innovation Culture
James Poulter is a distinguished digital marketing professional and technology expert and Head of AI & Innovation at House 337 and is a thought-leader and speaker on Innovation Culture, the Future of Work and Emerging Technologies including AI.
A recognized authority in Conversational AI Technologies, James is the founder and CEO of Vixen Labs (one of the UK’s leading Voice Technology companies acquired by House 337 in 2023) and has extensive experience in the ethical use of AI, corporate deployment of advanced AI systems such as ChatGPT and GPT-4, and the integration of conversational AI into marketing and business strategies.
Previously as Head of The LEGO Group’s Emerging Platforms & Partnerships team as part of the Digital Consumer Engagement division, James pursued new technologies, platforms and partners to build digital consumer engagement with LEGO customers, shoppers and consumers on a global basis.
He previously was the Head of Social Media for LEGO’s social network for Kids, LEGO Life – which launched globally in 2017 and has since grown to over 2m active users regularly posting their content to the world’s first global and safe social network for kids.
As well as devising and developing social features such as LEGO Life’s emoji keyboard, custom characters and moderation systems, James oversaw the launch of LEGO’s global partnership with GIPHY leading the LEGO channel to accrue over 1 Billion GIF views in its first year.
Prior to joining LEGO, James worked for a number of the world’s leading marketing, advertising and public relations firms including Edelman and Ogilvy leading digital marketing, mobile and social campaigns both in EMEA and globally as well as new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP and Adobe.
James founded Vixen Labs one of Europe’s leading strategy consultancy and app development studio for voice assistants and conversational ai. As the CEO and Co-Founder of Vixen Labs, James was instrumental in establishing the company as Europe’s leading full-service Voice Agency. Vixen Labs specializes in voice consultancy and design, assisting brands in leveraging voice-first technology and conversational interfaces for effective communication and promotion.
Starting with a team of two people, in the space of three years, even during a pandemic, the team has now grown into over 20 staff and continues to grow from strength to strength and in December 2023 Vixen Labs was acquired by House 337.
Outside of work James is an advisor to the Church of England’s digital board as well as well as a number of other charities, entrepreneurs and start-ups.
JAMES POULTER SPEAKING TOPICS
James Poulter is an experienced speaker on innovation. From the future of work and emerging technologies, through to creating innovation cultures within organisations, and how they can adapt and find new ways of working, especially since the recent pandemic.
He speaking topics include –
In this groundbreaking talk, JP Poulter guides organizations through the process of rewiring their teams for the AI age. Using his custom-developed “AI Nervous System” framework, JP provides a clear roadmap for integrating AI into your organization’s DNA, ensuring you’re not just ready for the future – you’re actively shaping it.
Key Themes
- Understanding and implementing the AI Nervous System framework
- Customizing Large Language Models (LLMs) to support team functions
- Navigating the ethical considerations of AI deployment
- Leveraging AI to enhance connections with customers and employees
“CTL – ALT- DEL”
In this transformative talk, JP Poulter introduces a powerful framework for cultivating innovation within organisations. Using the familiar computer command “Ctrl, Alt, Delete” as a metaphor, JP guides leaders and teams through the process of reinventing their approach to innovation. This talk doesn’t just theorize about innovation—it provides a practical roadmap for embedding creativity and forward-thinking into your organization’s DNA.
Ctrl: Gaining Control
- Developing active listening skills across all levels of the organisation
- Implementing feedback loops to capture insights from employees and customers
- Creating a system for idea capture and evaluation
- Establishing innovation metrics and KPIs to track progress
Alt: Creating Alternatives
- Techniques for breaking out of conventional thinking patterns
- Cross-pollination of ideas from different industries and disciplines
- Scenario planning and future-casting exercises
- Embracing diversity and inclusion as catalysts for innovative thinking
Delete: Unlearning and Renewal
- Identifying and challenging outdated assumptions and processes
- Techniques for overcoming resistance to change
- Creating a ‘fail fast, learn quickly’ culture
- Implementing systems for continuous learning and adaptation
“Turn It Off And On Again: Rebooting Your Customer Experience for the AI Age”
In this cutting-edge presentation, JP Poulter guides organizations through the process of reimagining and revitalizing their customer experience strategies for the AI-driven era. Using the familiar IT troubleshooting advice “Turn it off and on again” as a metaphor, JP demonstrates how to reset, reconfigure, and reboot customer interactions to harness the full potential of AI technologies
Key Topics Covered:
- Turning Off: Assessing and Retiring Outdated Approaches
- Reconfiguration: Integrating AI into the CX Stack
- Turning On: Activating Your AI-Powered CX Strategy
- Continuous Improvement: Ensuring Your CX Stays Cutting-Edge
“2026 – Autonomous Connected & Enabled” –
In this presentation James takes you into the not too distant future to look at the real impact of new and advancing existing technologies and how they will impact individuals lives in a 24 hour period and what long term benefits they will bring.
“MASTERCLASS – EXECUTIVE CHAT MASTERY”
The Executive ChatGPT Mastery course is a comprehensive 90-minute session designed to equip executives and professionals with the skills and knowledge to integrate ChatGPT into their daily workflows. This course will demonstrate how to leverage ChatGPT to enhance meetings, summarize and organize information, and function as a personal assistant. The session will emphasize ethical and mindful usage of ChatGPT, ensuring participants can confidently set up and utilize this tool in their work environments.
Course Objectives:
- Understand the capabilities and limitations of ChatGPT.
- Learn how to use ChatGPT to enhance and run meetings.
- Master techniques for summarizing and organizing information and data.
- Explore how ChatGPT can serve as a personal assistant.
- Discover use cases in marketing, PR, content creation, and social media.
- Gain confidence in setting up and managing ChatGPT for team success.
Key Takeaways
- Practical Skills to integrate CHATGpt into Daily Workflows
- Enhanced meeting management and information organisation techniques
- Knowledge of ethical considerations in AI Usage
- Readiness to set up and operate CHATGPT instances for team success
“One of the few people I've met that have the real ability to read people and situations well, and act on that knowledge in ways that lead to real interpersonal effectiveness. In the fast-paced and dynamic digital environment, there are some situations where entrepreneurs often find themselves struggling to steer safely out of a conversational jam - James definitely does not have that problem, he loves sharing his experience to help others build their business or community”
— TeComm & Lebero Events.
“JP is full of energy, ideas, and passion for technology. He is a very strong networker and collaborator who is always looking to support new projects and initiatives and is focused on ensuring he has a strong knowledge and expertise on whatever the “next big thing” around the corner is. He also has a fantastic network and is a valued sparring partner on many topics - from Voice to Blockchain via GIFs and Emojis. It has been great working with him at LEGO Group”
— Lego
“JP is the ultimate collaborator. He empowers his teammates and shares his knowledge of digital trends and technologies at every opportunity. He is the first person to volunteer for a hackathon and is an exceptional facilitator of strategic partnerships. JP was a key member to the development of LEGO's social app LEGO Life (launched #1 in Kids category), and the driving force behind the LEGO emoji language (featured on Jimmy Fallon).
— Mixed Reality, Microsoft.
“In this new age of digital marketing and pr, there are few people in the UK that absolutely 'get it'. Those that do have been busy proving just how valuable this new way of doing things is to business and James is one of those people. Knows his stuff, explains it in an easy to understand way and keeps his eye on future trends and how it all fits together”
— Business & Mindset Mentor.
“I thought that James’ talk was intuitional, intentiona and intelligent. His delivery style was very much the zeitgeist of our times. It inspired a vast amount of ideas”
— Syniad 2019 – Cardiff University
